Search Engine Optimization & Post Launch Services

 
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Bear Branded specializes in SEO (search engine optimization) services for Squarespace, Shopify, and WordPress. We are one of the top rated SEO vendors on Squarespace’s official Expert directory, with over 350 five star reviews and having worked with over 800 business specifically to help them with professional SEO. When a website is properly optimized the business will show up organically in search results for the specific targeted keywords. This powerful organic ranking leads to increased conversions and significant ROI for the business owner. Learn more below!


SEO means being found online

We offer several SEO services to fit every client’s needs. Our Launch package is a starting point, from there clients can choose to continue to grow their organic ranking with strategic front end content, or leverage the power of Google Ads to supplement their organic traffic. Working with an SEO expert guarantees a high level of understanding of best practices, how we can help your business succeed, and being able to answer any and all questions regarding search engine optimization.

SEO Launch package

This package is ideal for small businesses ready to launch their website’s SEO. We offer complete setup and optimization of all SEO touch points including:

1. Creation and setup of G4 Google Analytics and Google Search Console + education on usage

2. Keyword research and expert targeting using professional tools

3. Website platform backend technical search engine optimization includes:

-comprehensive keyword rich site optimization

-website title SEO, site description, and title structure

-primary navigation page-level title and description optimization

-primary navigation alt tags/image tags

-domain SSL/HSTS configuration

-website internally linked to Google Analytics and Google Search Console and sitemap submitted

4. A detailed final report with in-depth education, tips, and SEO best practices including how to measure SEO growth post optimization.

SEO Launch service available for $550.00

 

Website Design Audit

Our front end website design audit includes a personalized recorded professional evaluation of your specific website’s design elements and front end content. This audit gives you a comprehensive analysis and detailed overview of specific, actionable recommended changes to your site that would be easy for you yourself to implement. Audits are typically about 15 minutes, pre-recorded and can be viewed anytime in the future as well.

Please contact us to discuss a design audit as part of your SEO service.

 

Google Ads Management

Supplement your organic traffic with paid advertising through Google AdWords. Our management service coincides perfectly with our search engine optimization because we already know what keywords are effective for your business. See immediate traffic increases and save time by entrusting your advertising to experts.

Initial setup + month 1 A/B testing for $500 with a $100 ad spend, monthly management fee of $500 + desired ad spend.

 
 

Brightbar Boston SEO Case Study

Case Study Highlights

  • Pageviews increased 140%.
  • Search traffic (i.e organic traffic from keywords) increased 161% in one month.
  • Keyword Clicks (the number of clicks a site got from searches for a certain keyword) grew from 102 per month to 213 per month.
  • Keyword Impressions (the number of people that saw the site in search results for a certain keyword, even if they didn’t click the link) grew from 10.3K per month to 16.1K per month.
  • Keyword Click Rate (the percentage of impressions for a keyword that led to a click to go to the site) increased from .99 to 1.32.
  • Keyword Average Position (the site’s average position in search results for all related keywords) improved from 33.33 to 28.54.
  • First page Google search ranking for every keyword targeted.

Brightbar Boston SEO Case Study

Case Study Highlights

  • Pageviews increased 124%.
  • Search traffic (i.e organic traffic from keywords) increased 343%.
  • Keyword Clicks (the number of clicks a site got from searches for a certain keyword) grew from 1 per month to 197 per month.
  • Keyword Impressions (the number of people that saw the site in search results for a certain keyword, even if they didn’t click the link) grew from 786 per month to 10.5K per month, a 1236% increase.
  • Keyword Click Rate (the percentage of impressions for a keyword that led to a click to go to the site) increased from .13 to 1.87, a 1338% increase.
  • Keyword Average Position (the site’s average position in search results for all related keywords) improved from 46.92 to 43.35.
  • First page Google search ranking for every keyword targeted.

 

 Step 1:

Optimize your site - whether it’s on Squarespace, Shopify, or WordPress let us help you set up all the SEO touchpoints properly to get you the best visibility with search engines!

Step 2:

Capitalize on your optimization with SEO-focused blog posts. Posting rich content on a regular basis is one of the best things you can do for your organic SEO growth!

Step 3:

Supplement your organic traffic with paid advertising traffic from Google AdWords. Let us professionally manage your ads so you can focus on the rest of your business!

Step 4:

Leverage your social media presences to boost your traffic. We offer social media refresh services, as well as a Launch Party service to promote a new website, sales campaign, or product release!

Note: Specifically for Shopify and WordPress, our team can perform something called Speed Optimization. This is because we can access the code of these platforms to minify the CSS and JavaScript. This accelerates how fast the code of your site can be read, improving load speeds and site usability. Speed Optimization is an amazing service to not only benefit a visitor’s user experience, but also to improve Google’s health markers which they use to determine how high to rank a site in search results. Speed Optimization is available as a separate service.

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Frequently asked questions

What’s the turnaround time? How long until I see results?

Our SEO Launch service takes 14 days from when the content request is completed to when your final report is delivered. Typically SEO results manifest most between the 4-6 month mark post-optimization. This is an industry standard timeline, it takes a long time for Google’s algorithms to organically move you up in results. However, sometimes outliers occur where movement happens faster or slower.

What information do I need to provide?

From you, we need to know some basics about where you’re located (or if it’s an online business) as well as a brief description of your business and the ideal keywords you’d like to be found for. We’ll do professional keyword research using your suggestions as a guide, and we’ll work together on the keyword list until we’re both happy with the keywords we’re targeting for your optimization!

Does SEO need to be maintained monthly?

Absolutely not. Once SEO is implemented on your website, we recommend a “set it and forget it” approach for at least 6 months. Full SEO results can take up to 9 months to present themselves, so if you edit your SEO on a monthly basis you’re not giving search engines enough time to give you enough data. You won’t know if a keyword is truly working or not. If after 6 or so months you’re really not seeing much movement for a few keywords, that’s when you may consider revisiting your SEO. The only other time you may need to revisit your SEO is if you add large amounts of content, such as several web pages.

Does blogging really make a difference?

Yes! Blog posts are beneficial in two ways: they show Google you are frequently updating your website and building your content (especially if you post regularly!) AND the posts themselves can drive traffic to your site if they get their own exposure and results from search engines! This is why SEO focused and content rich blogs are especially crucial.

About how much per month should I spend with Google Ads?

This is a great question. Our management fee is $500/month to setup and run the campaign, as well as report on the data and modify as needed! With that in mind, we typically recommend at least $500 in ad spend as well, just so you can get the most bang for your buck! It’s a healthy budget and we should see some great results!

Can you guarantee results?

We get this question frequently - and totally understand why our clients would want guarantees. SEO is an investment, and you want to see that ROI. However, no true SEO expert should ever guarantee results because there can be so many outside factors that can influence SEO. The number one thing that influences SEO is Google and their constantly-evolving algorithm. Depending on things such as: time the site has been live, domain authority, content quality, website engagement, time spent on site, etc Google may move you faster or slower up the rankings. We’ve seen tremendous results as early as a few weeks to a month (like this case study client!) and longer term results that show around 6 months later. It’s all up to Google!