House of Braid
RESULTS HIGHLIGHTS
SEO growth period: May 17th, 2020 - June 17th, 2020
Pageviews increased 140%.
Search traffic (i.e organic traffic from keywords) increased 161% in one month.
Keyword Clicks (the number of clicks a site got from searches for a certain keyword) grew from 102 per month to 213 per month.
Keyword Impressions (the number of people that saw the site in search results for a certain keyword, even if they didn’t click the link) grew from 10.3K per month to 16.1K per month.
Keyword Click Rate (the percentage of impressions for a keyword that led to a click to go to the site) increased from .99 to 1.32.
Keyword Average Position (the site’s average position in search results for all related keywords) improved from 33.33 to 28.54.
First page Google search ranking for every keyword targeted.
House of Braid is one of our most successful SEO clients! Tassara came to us for site optimization and a few Squarespace edits to help organize her booking vs braiding service display.
We performed our Initial SEO Service for her site, targeting keywords like: LA Braiding, Hair Braiding Salon, LA Braid Salon, Knottless Braids, Box braids, Protective hair style, Festival braids, Birthday Braids, Braid Station, Braids for Women, and Braids for Men.
Post optimization, Tassara’s website now ranks at the top of Google for LA Braider and is number one for the LA braiding keyword. She is on the first page of Google results for almost all of the keywords targeted, and has seen a 100%+ increase in her traffic figured when we compare May 17th - June 17th (the month after her optimization was completed) with April 17th-May 17th (the month prior to completion). Below are screenshots showing the data!
House of Braid April 17th - May 17th (prior to optimization)
House of Braid May 17th - June 17th (post optimization)
We can also prove that her traffic is from keyword searches increased due to Squarespace’s analytics. This new traffic isn’t being driven from social media, or direct, or referrals. Before optimization, Tassara’s website had 130 visits from “Search” meaning people Googling certain keywords to find her website. One month post optimization she had 339 and it had become her most significant traffic source. This is exactly what we want to see from an SEO service.
House of Braid April 17th - May 17th (prior to optimization)
House of Braid May 17th - June 17th (post optimization)
Lastly, we can look at House of Braid’s growth for Clicks, Impressions, and Click Rate for the keywords. Compared to April-May, Tassara’s clicks grew over 100%, her impressions grew from 10K to 16K, and her click rate increased .31% in only 30 days. Her average position improved from 33.33 to 28.54 in just a short time as well, and it will only continue to grow. These results are only one month post optimization, we will be sure to revisit this client at the normal 6-9 month mark where we typically see powerful SEO results to get the complete data over time!
House of Braid April 17th - May 17th (prior to optimization)
House of Braid May 17th - June 17th (post optimization)